Harley WoodcockRecent graduate from the University of Kansas (Rock Chalk!) with a BFA in Graphic design and French minor.
04 Sun Dog Lodge & The Nyctophile DistilleryBranding
CHALLENGE:Create a cohesive yet distinct visual identity for two connected establishments located within the same resort property. The branding needed to capture each location’s unique atmosphere while ensuring they still felt like part of the same overall guest experience. Deliverables included logo design, signage, and supporting brand elements for both.
SOLUTION: I developed Sun Dog Lodge with a warm, nature-inspired aesthetic, using pictorial line work illustrations and references to the surrounding Big Sky landscape to create an approachable, inviting feel. For The Nyctophile, I leaned into a darker, nighttime mood with geometric line work and motifs inspired by playing cards, lending a refined yet intriguing edge. Shared illustration styles, complementary typography, and thoughtful color relationships tied the two identities together, creating a unified brand experience while allowing each to live individually.